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The New York Journal of Student Affairs

The New York Journal of Student Affairs

Publication Date

4-26-2012

Document Type

Article

Abstract

College professionals and faculty continually look for effective ways to inform and mobilize their students. In pursuit of this goal, the newly-established Center for Civic Engagement (CCE) embarked on a fact-finding process to determine the effectiveness of current digital communication methods, identify challenges, and ascertain student preferences for information dissemination. After reviewing appropriate literature, new social media strategies were developed and launched, resulting in CCE’s award-winning marketing and social networking initiatives. This article provides insight into the particular mediums students prefer, development and application of strategies, and their level of effectiveness in engaging young adults.

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