marketing in libraries, library outreach, digital campaigns, library outreach strategies
In this paper, the author examines the importance of digital marketing in libraries across the United States. As patrons become more technologically savvy, libraries are tasked with expanding their presence to digital landscapes. One way to do so is to implement simple and effective digital campaigns. This step can ensure ensure libraries remain relevant and indispensable to the patrons they serve. Marketing, once thought to be an unnecessary expense for libraries, is fast becoming a necessity. This paper explores different contemporary views on digital marketing in libraries.
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Haugh, D. (2017). Digital marketing strategies in libraries. In C. Shi, L. Xiong, & M. B. Huang (Eds.), Proceedings of the International Conference on Embedded Education and Instruction of New Models of Library Service: The 4th International Conference of Beijing Academic Network Library (pp. 297-303). Beijing, China: Capital Normal University Press.